About Us

Celebrating 50 Years of Pedaling Forward: Our Unprecedented Anniversary Sale

As proud U.S. agents of Specialized, we stand at a historic milestone—five decades of revolutionizing cycling alongside this iconic brand. Since 1975, Specialized has redefined what bicycles can achieve, transforming riders’ experiences from mountain trails to urban streets. We’ve witnessed firsthand how their relentless innovation birthed industry legends: the Stumpjumper, which pioneered mass-produced mountain biking; the wind-cheating S-Works series that dominates elite competitions; and the Turbo e-bike line that made electric mobility accessible. Each frame embodies a commitment to engineering excellence, where cutting-edge materials meet human-centered design. This isn’t just about bicycles; it’s about empowering every journey with precision, durability, and the sheer joy of motion.

To honor this golden legacy, we’re launching our most ambitious event ever: the 50th Anniversary Spectacular Sale. For a limited time, every product across our entire inventory—without exception—receives monumental discounts. Whether you’re a seasoned racer eyeing the Tour de France-proven Tarmac SL8, a commuter seeking the adaptive versatility of the Turbo Como, or a trail enthusiast craving the unstoppable Epic EVO, this is your moment. Our commitment extends beyond price slashes: purchase any bike and receive complimentary professional fitting plus an exclusive anniversary kit featuring a numbered commemorative badge and custom hydration flask.

Why This Sale Demands Your Immediate Attention

• Historic Value: Select models are discounted by up to 90%—deeper than any Black Friday promotion in our history. This includes high-demand icons like the Roubaix endurance road bike and the adventure-ready Turbo Creo SL.
• Vanishing Inventory: With unprecedented demand, flagship models are selling rapidly. Delaying your decision risks missing out on your dream configuration.
• Legacy Ownership: Acquiring a Specialized during this jubilee isn’t merely a transaction; it’s an entry into a half-century tradition of excellence. Each bike carries the DNA of champions and innovators.

Act Now to Secure Your Piece of Cycling History
Visit our online storefront immediately to explore the full sale collection.

Fifty years ago, a spark of ingenuity ignited a movement. Today, we ride stronger than ever. Join us in celebrating where we’ve been—and where we’ll boldly pedal next.

—Your Trusted Specialized U.S. Agent Team